this post was submitted on 01 Apr 2025
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How Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadows (archive.ph)
submitted 3 days ago by hal_5700X@sh.itjust.works to c/games@lemmy.world
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source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?

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[–] ampersandrew@lemmy.world 24 points 3 days ago

The industry is full of dead studios that made good games. Marketing does work and is necessary, but I'm not sure much you can say this marketing campaign was successful given the heavy lifting Assassin's Creed as a brand was already doing.