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Mass media is one hell of a drug. I remember the Swift Boat Veterans making the 2004 election about whether or not John Kerry faked his war wound to win a purple heart. And then there was the 1988 race, where the national news collectively shat itself over Dukakis doing a photo op in a tank (OG Tankie).
Conservative news outlets hammering every outlet with "Eggs! Too expensive! INFLATION! INFLATION! INFLATION!" stories made this a touchstone for a low of traditional media consuming voters.