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In June, a panel of Wikipedia editors declared the Anti-Defamation League a “generally unreliable” source of information about the Israeli-Palestinian conflict, limiting when the organization can be cited in Wikipedia articles. And there was an outcry this fall among some Jewish scholars and pro-Israel activists over edits to Wikipedia’s entry for Zionism to add references to “colonization.”

Wikipedia has also recently drawn ire from right-wing figures including Elon Musk, the billionaire who has been by President-elect Trump’s side during much of the transition. Musk posted on X (formerly Twitter) in December: “Stop donating to Wokepedia.”

A Heritage Foundation spokesperson said she was not able to answer questions about the organization’s work related to Wikipedia, which editors it was seeking to identify or how it sought to “target” them. The Wikimedia Foundation, which provides the infrastructure for Wikipedia, declined to comment.

The Heritage Foundation sent the pitch deck outlining the Wikipedia initiative to Jewish foundations and other prospective supporters of Project Esther, its roadmap for fighting antisemitism and anti-Zionism. The slideshow says the group’s “targeting methodologies” would include creating fake Wikipedia user accounts to try to trick editors into identifying themselves by sharing personal information or clicking on malicious tracking links that can identify people who click on them. It is unclear whether this has begun.

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