Something I've noticed in British media as of late is that OnlyFans makes some serious money - enough so that a creator can essentially use local journalism as an outlet for promoting their page.

I doubt some of the figures, but if you were to dig into them you'd probably see that number after the media have basically told people "look! Lily Allen has OnlyFans!"

Alongside that, funny enough, OnlyFans is probably one of the UK's biggest tech success stories. They make a lot of money, have only a few employees, and are basically leaders in their field. That's probably another weighing towards this being a promo piece.