this post was submitted on 04 Apr 2024
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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)
submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world
487 comments fedilink hide all child comments
 

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.  

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] Semi_Hemi_Demigod@lemmy.world 30 points 7 months ago (1 children)

I don't know if they're on the fediverse yet but Adbusters has been doing great work in this space for a long time.

[–] ZeroCool@slrpnk.net 21 points 7 months ago* (last edited 7 months ago) (1 children)

Dammmn that takes me back! I had a subscription to their magazine in high school in the early 2000s. HOLY CRAP they're still selling the Corporate America flag too! Seeing all those tech company logos on the modern version makes me feel so old though... Shit.

[–] Semi_Hemi_Demigod@lemmy.world 3 points 7 months ago (1 children)

I remember when there were a lot more logos on that flag, too

[–] mjhelto@lemm.ee 1 points 7 months ago

"CONSOLIDATE ALL THE THINGS!!"