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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by Stopthatgirl7@lemmy.world to c/technology@lemmy.world

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] baronvonj@lemmy.world 200 points 7 months ago (2 children)

The shittiest of enshitifications.

[–] TropicalDingdong@lemmy.world 55 points 7 months ago (1 children)

We need an anti-awards show for shit like this.

[–] PumpkinEscobar@lemmy.world 37 points 7 months ago (2 children)

I like that. If there was a site that did like The Razzies for movies but for technology enshitification, I would definitely watch, and probably follow a blog if it was done well

[–] altima_neo@lemmy.zip 16 points 7 months ago (1 children)

Youre in luck!

https://www.youtube.com/watch?v=NXhmnQzZ7n8

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[–] esc27@lemmy.world 7 points 7 months ago (1 children)

The plungies. Winners receive golden plungers

[–] root_beer@midwest.social 4 points 7 months ago

Plungers wrapped in cheap tinfoil, don’t want to give them anything they can melt down and sell

[–] Ghostalmedia@lemmy.world 23 points 7 months ago (1 children)

Roku has always been a shitty company that wants to monetize everything. People are finally waking up. How many of us have a Roku remote that advertises a useless or bankrupt streaming service?

[–] jaybone@lemmy.world 16 points 7 months ago (1 children)

I know I’m old, but I miss having numbers on my remote.

Now I have a “sling” and a “crackle” button. 🙁

[–] Ghostalmedia@lemmy.world 7 points 7 months ago

Yeah, I do miss being able to quickly type a code to jump to a known broadcaster. Opening up a menu is slower than jumping direct to said thing.

The Roku buttons solves that a little bit, but there is only 4, you can’t change them, and they prioritize featuring whoever pays up.