They do it because they think it's a profitable demographic.
Maybe it’s just liberalism Stockholm syndrome talking, but I find it somehow comforting that communicating support for LGBT+ issues is considered a good business move.
It’s an important bell-weather. Hate might be increasingly popular, but it’s still not a good way to make money.
So yeah, rainbow capitalism is crass and self serving and shallow. But it also means the global economic elite aren’t quite ready embrace full on queer killing Nazis just yet.
Maybe it’s just liberalism Stockholm syndrome talking, but I find it somehow comforting that communicating support for LGBT+ issues is considered a good business move.
It’s an important bell-weather. Hate might be increasingly popular, but it’s still not a good way to make money.
So yeah, rainbow capitalism is crass and self serving and shallow. But it also means the global economic elite aren’t quite ready embrace full on queer killing Nazis just yet.