Well, if I lived in a small town I would need to either walk or give little kids asthma to get anywhere. And seeing as I have both a conscience and the pressures of 21st century fast paced living, it's impossible for me to live in a small town.
Also small towns don't got any gay bars
The benefit is that it's not situated inside your chrome user interface, with the toolbar and the tabs, so there's more screen real estate. Also most people don't know how to make desktop/startmenu shortcuts to web addresses.