I really wish Hallmark put more effort into reaching younger fans with their collections.
And even older fans like me would like some merch from the newer shows and not just more TNG, and TOS or even Enterprise.
Do they have any kind of realistic focus groups informing these selections?
Advertisers care mainly about 18-35 year olds, and now that streaming has ads that key demographic is important for the survival of the franchise.
Besides if the franchise hadn’t expanded its fanbase in the 90s it wouldn’t be viable now. And let’s face it, it’s not that significant outside North America. Gone are the days when US audiences were adequate for survival.