In the era of social media it's become common for someone's racism views posted on their personal social media to get forwarded to their professional relationships (employer, clients) leading to fallout, for example.
This is an attempt at stifling that sort of thing. When this first started the people on the receiving end complained about 'freedom of speech'.
They where told freedom of speech isn't freedom of consequences.
This is Floridas attempt at getting rid of the consequences by silencing free speech, ironically.
My mother is like this. She rents out her house for under half it's market value.
The tenants know they have it good though and do a lot of things that really should be my mother's responsibility like pay for or do minor repairs when they come up.
I have told my mom that the needs to raise rent at least some because she's not saving enough for big things that will come up like roof replacement, but she's terrified of her tenants leaving.