How to cross promote under the new Steam Rules by Chris Zukowski
https://howtomarketagame.com/2024/08/26/how-to-cross-promote-under-the-new-steam-rules/
@savvywolf @gamedev That doesn't really serve the purpose these cross promotion methods were devised for. These are meant to help you gather wishlists for your upcoming games, which is supposed to ensure a successful launch by getting you into steam's promotional algorithms (e.g. Popular Upcoming) as quickly as possible.
I agree that most of these techniques are too intrusive from a player perspective, though. I'd add a link in the main menu and heavily discount old games at most 🤔
@Kelly @gamedev Chris went through the numbers in this blog post and the one before and apparently, yeah.
https://howtomarketagame.com/2024/08/21/valve-just-took-away-a-valuable-visibility-tool/
According to one developer quoted in that post, about 75% of trackable wishlists of their sequel were achieved through crosspromotion from the first game's page.