this post was submitted on 15 Oct 2023
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Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

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[–] squaresinger@feddit.de 118 points 2 years ago (17 children)

The part about Google isn't wrong.

But the second half of the article, where he says that AI chatbots will replace Google search because they give more accurate information, that simply is not true.

[–] Enkers@sh.itjust.works 35 points 2 years ago* (last edited 2 years ago) (1 children)

I'd say they at least give more immediately useful info. I've got to scroll past 5-8 sponsored results and then the next top results are AI generated garbage anyways.

Even though I think he's mostly right, the AI techbro gameplan is obvious. Position yourself as a better alternative to Google search, burn money by the barrelful to capture the market, then begin enshitification.

In fact, enshitification has already begun; responses are comparatively expensive to generate. The more users they onboard, the more they have to scale back the quality of those responses.

[–] nilloc@discuss.tchncs.de 2 points 2 years ago

ChatGPT is already getting worse at code commenting and programming.

The problem is that enshitification is basically a requirement in a capitalist economy.

[–] sab@kbin.social 16 points 2 years ago

Even if AI magically got to the point of providing accurate and good results, I would still profoundly object to using it.

First, it's a waste of resources. The climate impact of AI is enough of a reason why we should leave it dead until we live in a world with limitless energy and water.

Second, I don't trust a computer to select my sources for me. Sometimes you might have to go through a few pages, but with traditional search engines at least you are presented with a variety of sources and you can use your god given ability of critical thinking.

[–] twinnie@feddit.uk 13 points 2 years ago (5 children)

I already go to ChatGPT more than Google. If you pay for it then the latest version can access the internet and if it doesn’t know the answer to something it’ll search the internet for you. Sometimes I come across a large clickbait page and I just give ChatGPT the link and tell it to get the information from it for me.

[–] madnificent@lemmy.world 38 points 2 years ago (6 children)

Do you fact-check the answers?

It depends what you’re using it for as to whether you need to fact check stuff.

I’m a software developer and if I can’t remember how to do an inner join in SQL then I can easier ask ChatGPT to do it for me and I will know if it is right or not as this is my field of expertise.

If I’m asking it how to perform open heart surgery on my cat, then sure I’m probably going to want several second opinions as that is not my area of expertise.

When using a calculator do you use two different calculators to check that the first one isn’t lying?

Also, you made a massive assumption that the stuff OP was using it for was something that warranted fact checking.

I can see why you would use it. Why would I want to search Google for inner joins sql when it is going to give me so many false links that don’t give me the info in need in a concise manner.

Even time wasting searches have just been ruined. Example: Top Minecraft Java seeds 1.20. Will give me pages littered with ads or the awful page 1-10 that you must click through.

Many websites are literally unusable at this point and I use ad blockers and things like consent-o-matic. But there are still pop up ads, sub to our newsletter, scam ads etc. so much so that I’ll just leave the site and forego learning the new thing I wanted to learn.

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[–] Baines@lemmy.world 18 points 2 years ago (1 children)

give it time, algos will fuck those results as well

[–] Semi-Hemi-Demigod@kbin.social 2 points 2 years ago

They'll need to make money with a cheap cost-per-sale, so they'll put ads on the site. Then they'll put promoted content in the AI chat, but it's okay because they'll say it's promoted. Eventually it won't even say it's promoted and it will just be all ads, just like every other tech company.

Why? Because monetization leads directly to enshittification, because the users stop being the customers.

[–] kubica@kbin.social 15 points 2 years ago* (last edited 2 years ago) (5 children)

When I tried it it was never able to give me the sources of what it said. And it has given me way too many made up answers to just trust it without reasons. Having to search for sources after it said something has made me skip the middle man(machine).

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[–] Dave@lemmy.nz 10 points 2 years ago

ChatGPT powers Bing Chat, which can access the internet and find answers for you, no purchase necessary (if you're not on edge, you might need to install a browser extension to access it as they are trying to push edge still).

[–] madnificent@lemmy.world 4 points 2 years ago (1 children)

Do you fact-check the answers?

[–] Redredme@lemmy.world 10 points 2 years ago (3 children)

That's such a strange question. It's almost like you imply that Google results do not need fact checking.

They do. Everything found online does.

[–] otter@lemmy.ca 8 points 2 years ago (1 children)

With google, it depends on what webpage you end up on. Some require more checking than others, which are more trustworthy

Generative AI can hallucinate about anything

[–] dojan@lemmy.world 19 points 2 years ago* (last edited 2 years ago)

There are no countries in Africa starting with K.

LLMs aren’t trained to give correct answers, they’re trained to generate human-like text. That’s a significant difference.

[–] madnificent@lemmy.world 1 points 2 years ago

Agree.

I found it more tempting to accept the initial answers I got from GPT4 (and derivatives) because they are so well written. I know there are more like me.

With the advent of working LLMs, reference manuals should gain importance too. I check them more often than before because LLMs have forced me to. Could be very positive.

[–] ribboo@lemm.ee 8 points 2 years ago

I mean most top searches are AI generated bullshit nowadays anyway. Adding Reddit to a search is basically the only decent way to get a proper answer. But those answers are not much more reliable than ChatGPT. You have to use the same sort of skepticism and fact checking regardless.

Google has really gotten horrible over the years.

[–] yoz@aussie.zone 3 points 2 years ago (1 children)

Its already happening at my work. Many are using bing AI instead of google.

[–] DudeDudenson@lemmings.world 1 points 2 years ago

Don't worry they'll start monetizing LLMs and injecting ads into them soon enough and we'll be back to square one

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[–] Q67916tJ6Z0aWM@lemmy.world 42 points 2 years ago (1 children)

Ive had to start putting ublock origin on cuatomers systems by default. The web has become a far worse cesspool for scams than what it was a few years ago. The ads blend in with real content. The internet is a shit hole now.

[–] Bebo@literature.cafe 10 points 2 years ago (2 children)

Seriously, browsing the internet without an adblocker is a horrible experience. So Firefox with ublock origin is my go to.

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[–] pensa@kbin.social 23 points 2 years ago (3 children)

I'd really like it if we stopped blaming the corporation and start blaming the people that make the decisions there and the people that implement those decisions. From the CEO's to the programmers. Put their names everywhere, show the world who actually ruined it. Google was the best resource humanity had to access information. Now, more often than not, I can not find anything related to my search. The search algorithm they used 20 years ago was better than this new junk.

[–] fluckx@lemmy.world 3 points 2 years ago

I'd also argue there's a lot more shit and garbage on the internet that google needs to sift through. Tons of duplicate pages, ad infested websites and whatnot.

SEO optimised webpages are often also ad infested, clickbait webpages.

But yes. I'm using duckduckgo because it actually gives me better search results than google most of the time. So the non-personalized results are better than their personalized results.

Chatgpt has also given me better results when searching for tooling. Looking for wiki alternatives is just page after page of fucking confluence. At least chatgpt manages to list different wiki tools (including confluence ) but I don't have to go through the first 90 google pages.

I need a "distinct" checkbox in my search engine. And a plugin that rates pages based on ad presence and how clickbaity the article looks. Maybe that's a good idea for a new fucking search engine all together.

/Endrant

Sorry.

[–] axh@lemmy.world 1 points 2 years ago

Why not just shoot them at the spot?

There is nothing better than lazy internet mob attacking individuals for shit they don't like, while don't knowing the whole picture.

(For anyone who thinks this is above is a good idea, please think about the guy who created Minecraft, made a huge success and then got depressed by just reading comments from all the kids who didn't like something about the game)

[–] Uglyhead@lemmy.world 17 points 2 years ago* (last edited 2 years ago) (1 children)

Goolag went completely off the rails when they decided to drop the “Don’t Be Evil” pledge. There were whole projects dropped on a dime the moment anyone questioned if a certain project or action was “evil”. Now nobody at Goolag even cares anymore. It’s all about that $earch For More $$$; anyway they can get it.

It will ultimately be their downfall, mmw.

https://lemmy.world/c/goolag

[–] TheOctonaut@mander.xyz 7 points 2 years ago* (last edited 2 years ago)

"Don't be evil" is still the last line of Google's corporate conduct. Seemingly not many people understand that Alphabet is Google's parent company, not their direct replacement, and all they did was change it to "Do the right thing", because generally when you're broken up in anti-trust measures, you don't want to just rename your company.

Note: I am not arguing that Google is a "Good" company. It's just nonsensical to point to a completely arbitrary "Evil" in their policy and say that without that they would, y'know, be evil. Particularly when Google itself still has that policy.

[–] Nobsi@feddit.de 7 points 2 years ago (1 children)

Oh yes, it's Google who ruined the Internet... Not all the Content farms like facebook, instagram, twitter and online news. Its the search engine guys.

[–] shectabeni@sh.itjust.works 18 points 2 years ago (2 children)

Why not a combination of both? Seems most realistic.

[–] BurnedDonutHole@lemmy.ml 3 points 2 years ago

I agree. Google opened the way to monetization by advertisements and certain requirements to achieve that monetization (SEO and other meta stuff)...

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[–] treadful@lemmy.zip 4 points 2 years ago
[–] LemmysMum@lemmy.world 3 points 2 years ago

And if you follow the chain of causation to the top what do we find?

[–] noodle@feddit.uk 1 points 2 years ago

I know Google is a big corpo but its hardly the only reason behind the state of the internet. It is a major factor, but to single out Google when Microsoft and others have played just as significant of a role is odd.

[–] mycorrhiza@lemmy.ml 1 points 2 years ago* (last edited 2 years ago) (1 children)

I know I'm dreaming here, but central internet services like google search and youtube should be utilities controlled by the public.

The video pool that Youtube draws from, generated by the public, should be public property, hosted on public servers, internationalized somehow, with an opensource market of frontend interfaces and algorithms to deliver that content to people, instead of one youtube algorithm and one interface designed to meet the profit incentives of google. People should be free to use the algorithm and interface they find most useful.

[–] runefehay@kbin.social 8 points 2 years ago

This was started over two decades ago, but never came about because the copyright cartel destroyed it. It was called peer to peer (p2p) tech.

The cartel even tried to pass laws which would allow them to control what media you could have on your computer. (The SSSCA and later CBDTPA) This is where the term Digital Rights Management came from.

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