this post was submitted on 20 Nov 2025
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How much extra are they charging for the products with less stuff?

[–] ccunning@lemmy.world 62 points 2 days ago (2 children)

“No color, no artificial flavors, same intensity — that’s Simply NKD. Doritos and Cheetos are pioneering a snacking revolution, or a renaissance, if you will,” PepsiCo chief marketing officer Hernán Tantardini said in a statement

Confirmed: Crystal Pepsi is BACK baby!

[–] ICCrawler@lemmy.world 37 points 2 days ago

Don't get me wrong, I like the snacks. I like this shift away from artificial ingredients. But my fucking god, I hate the marketing trend of pretending like a goddamm snack food is some sorta fucking vibe/mood/lifestyle/movement. I wish nothing but the worst on the people who think this shit up.

[–] Semi_Hemi_Demigod@lemmy.world 22 points 2 days ago (1 children)

plays Right Now by Van Halen

[–] ccunning@lemmy.world 9 points 2 days ago (1 children)
[–] girthero@lemmy.world 7 points 2 days ago

This is the real version of the commercial in my brain!

[–] BedSharkPal@lemmy.ca 46 points 2 days ago (1 children)

Finally. It was the unhealthy artificial dyes that were holding me back from eating Doritos.

[–] CubitOom@infosec.pub 8 points 2 days ago

Atleast we won't have to get vaccinated anymore now

[–] prole@lemmy.blahaj.zone 10 points 2 days ago* (last edited 2 days ago)

Possibly the only thing RFK jr. has ever been correct about

[–] Treczoks@lemmy.world 19 points 2 days ago (2 children)

So they just use the international recipes instead of the kids crayons American version.

Have a look at "Fruit Loops" (which have only marginal relations to any fruit). There is the International version, and the American version with colors that are illegal even in China, of all places...

[–] CharlesDarwin@lemmy.world 1 points 1 day ago

I thought when people actually took a closer look at some of these kinds of claims they ended up being debunked, or at least far more nuanced than some of the claims being made by the likes of RFK jr.

[–] Cosmonauticus@lemmy.world -2 points 2 days ago* (last edited 2 days ago) (1 children)

Yeah because its the colors that are causing diabetes. Ppl complaining about artificial dyes in the US are missing the forest for the trees.....

Europeans bragging are just reverting to their natural sense of false superiority.

The rest of the world doesnt give a shit about it at all

[–] Treczoks@lemmy.world 6 points 2 days ago

No, the colors just cause cancer. The "less sugar in European food" is about diabetes. Most American food is horribly oversugared. And worse, a lot of it is HFCS. Even savoury dishes in the US are sometimes sickeningly sweet.

[–] AFKBRBChocolate@lemmy.ca 36 points 2 days ago (2 children)

The article never says what NKD stands for

[–] Gullible@sh.itjust.works 49 points 2 days ago (3 children)

Naked. They couldn’t use the brand name without running into trouble with naked, which is owned by either Pepsi or coke.

[–] NotAnotherLemmyUser@lemmy.world 7 points 2 days ago (1 children)

Wait, why would they get in trouble? PepsiCo owns all of these companies (Frito Lays, Naked, Doritos/Cheetos, etc.).

https://wikipedia.org/wiki/List_of_PepsiCo_brands

[–] Gullible@sh.itjust.works 3 points 2 days ago* (last edited 2 days ago)

Branding is still a major issue even within subsidiaries, but you’re right, they’re in a much better situation than if it were owned by coke

[–] NoneOfUrBusiness@fedia.io 3 points 2 days ago

Alternate theory: This is a conspiracy to turn the Latin alphabet into an abjad. Would go along nicely with Zohran Mamdani teaching Arabic numerals.

[–] AFKBRBChocolate@lemmy.ca 4 points 2 days ago

Ah, okay, makes sense. So not an acronym.

[–] ccunning@lemmy.world 15 points 2 days ago* (last edited 2 days ago) (1 children)

No Kolor Doritos and other stuff®️

[–] AFKBRBChocolate@lemmy.ca 2 points 2 days ago

Oh, obvious...

[–] tgcoldrockn@lemmy.world 21 points 2 days ago* (last edited 2 days ago) (2 children)

Corporate advertising welcome in c/news now. All hail mega corp.

[–] jared@mander.xyz 8 points 2 days ago

I'm my day we'd call 'em a shill and grab pitchforks!

[–] poweruser@lemmy.sdf.org 1 points 2 days ago

Slashvertisements? In your community? It's more likely than you think

While this is for the best, I can't wait to trick people into eating flaming hot Cheetos

[–] paraphrand@lemmy.world 12 points 2 days ago (1 children)

That same carbohydrate and sodium food product you know and love.

[–] girthero@lemmy.world 5 points 2 days ago

Don't forget about that ultraprocessed yummy goodness!

[–] Zombie@feddit.uk 11 points 2 days ago

This is an advert.

[–] NChiwana76@lemmy.world 13 points 2 days ago (2 children)

No more red fingers of death.

[–] sp3ctr4l@lemmy.dbzer0.com 5 points 2 days ago

^ The actual practical benefit.

[–] AsoFiafia@lemmy.zip 3 points 2 days ago (1 children)

Eat them with chopsticks and avoid the finger cake entirely! I use chopsticks to eat Cheetos and Doritos.

[–] Illegalmexicant@lemmy.world 2 points 2 days ago (1 children)

Then I would have 2 sets of chopsticks next to my bed, which seems weird...

[–] AsoFiafia@lemmy.zip 1 points 2 days ago

I’m afraid to ask why… 😳

[–] ExLisper@lemmy.curiana.net 3 points 2 days ago (4 children)

So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need "cool" branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn't look right to them?

[–] Kolanaki@pawb.social 1 points 1 day ago

It's a straight up psychological marketing thing. Brighter colors are more appealing.

[–] theneverfox@pawb.social 1 points 2 days ago

The primary sense of humans is vision. If something doesn't look right, you won't want to eat it

Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables

[–] monis@ttrpg.network 1 points 2 days ago

It's all about data and conditioning.

It's important that customers care about superficial bullshit.

[–] AsoFiafia@lemmy.zip 3 points 2 days ago

Only have anecdotal evidence, so I could be crazy(I am. 😊), but the artificial colors can trigger intense manic episodes. I wouldn’t mind this, but it’s followed with an almost equal depressive episode and I dislike those a lot. They’ve had Simply Doritos(white cheddar nacho—tastes like white cheddar popcorn; cool ranch—REALLY good!) and white cheddar Cheetos for a while. I like them all and no episodes.

I love flaming hots, so I am very excited about this!