Match is beyond untrustworthy. They bought the functional matchmaking system, OKCupid, to invert its outputs. The OKCupid system was designed to have short account lifespans, meaning the pairs were effective and they stopped using it after meeting. That tech was turned on its head since the acquisition, which was most likely motivated by having an effective competitor which gained word of mouth. At least in their other brands, that original site was left to languish. Only populate the queue using the profiles which engage the user, eg those of people whose if met will not lead to either party abandoning the software. Only those matches which will perpetuate its use and hopefully manage to upsell desperate people.
this post was submitted on 06 Nov 2025
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