However, Reddit executives have noticed that traffic coming from Google has limited value, as users seeking answers to a specific question often don't convert into becoming active Redditors, the people said. Now, Reddit is engaging with product teams at Google in hopes of finding ways to send more of its users deeper into its ecosystem of community forums, according to the executives.
What does this even mean (I'm afraid to know their suggestions)? So I check reddit for an answer if web search is failing me, and they're going to somehow trap me there? Tease an answer and not show anything until I sign in? Idk but sounds like I'll be using "-site:reddit.com" more and more, or realizing I dont care enough to get the answer!