Japan really likes it's foam (7:3 beer to foam is considered best). They even have cans where most of the top pops off and it foams up to a head (I hate those). I was always the guy who would order it without foam at my local. One of the half-Japanese staff was the same. I don't care for the texture (and younger, poorer me didn't care for what I saw as a waste of money). The only good thing I've heard is it can keep the beer fresher in the glass for longer, but I was never a slow drinker.
this post was submitted on 27 Aug 2025
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Why would anyone want this tho?
I want beer in my beer glass not foam.
tl;dr Belgain Triples reign supreme!
I must peer review this research.
I’m not opposed to this kind of research. Something interesting may come out of it. But, the only brewers I can imagine using this information would be the large mass-market beers that are mostly crap.
This feels like min-maxing the marketing of beer. It has fuck-all to do with the essential things about beer—taste and alcohol—and only serves to make something pretty in an ad.
I have spoken with some of the people involved with this research previously. Beer foams aren’t really the focus here, more that it’s a complex system useful for developing the technique. Interfacial rheology and film drainage have a lot of applications. For example, this research could assist in the development of vaccine delivery methods (what should you coat the inside of your syringes with or what surfactants should you add to the vaccine to make it flow in a way that doesn’t damage the proteins or form bubbles). However, a lot of these vaccines may be difficult or expensive to prepare while beer is (relatively) cheap and readily available. Also, since the specific system doesn’t matter, why not have a little fun and use beer.
Soaps, detergents, firefighting foams, and paints might also benefit from this research.
only serves to make something pretty in an ad.
A photographer I know mixed a different beer in, when the one he was supposed to photograph didn't foam properly.
He also sprayed on the condensation so he didn't have to lug around a camping fridge
I'm surprised it was even beer and not something inedible that looks better
That's just because getting you to buy it is more important than having you enjoy it.
there is some value in me enjoing it. If alI really like it I might buy it again.
Right. This seems like it ignores repeat purchases as their biggest moneymaker by far.
Is that really the end game for beer? I like seeing the head and all but I’m kinda glad when it dissipates.
Yeah I don't want this... It's like when people show off how stringy the cheese is on their pizza or grilled cheese. I hate that and feel like I'm taking crazy pills when it's portrayed as a good thing.
Thick beer foam research is flourishing, but thick thigh research has been stagnating since the 70s.