I tested this out on my partners phone
UBlock on iphone works well and is free but is limited to safari, does not appear to even work with safari used as an in-app browser (eg using a mobile lemmy app and clicking a link that opens but stays in the app, not switching to a safari and opening a new tab). In some cases it is more effective at blocking ads
AdGuard is more intrusive. Instead of just an extension for safari it also installs a vpn profile. The advantage is that this allows it to act as a dns filter for the phone. This means it works in all apps to some degree, though several work around it. Costs $5/yr
Depends on your use case I suppose