Convenience beats owning things. 99.999% of non-techies I've talked to do not want to manage their computer or media. They don't want to learn how things work or how to fix them. The video says it, "... it took away the burden of ownership."
I can't even convince them to use my seedbox to torrent media—heck I've even offered that I'll do all the work, they just have to access Jellyfin! But, no. They prefer to pay to get access to the media now instead of messaging me, waiting for me to get the media, and then watching it.
At the same time, they'll complain that "everything is a subscription now!" I'm like bro...