How to kill YouTube in one stupid step.
I guess their CEO wasn't paying attention when the music industry got trounced by pirating.
this post was submitted on 26 Mar 2025
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DRM
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How exactly will this kill YouTube? This will only kill ad blockers.
Probably not going to kill it, but the number of users and view counts will drop dramatically. The idea is, that it cuts all deadweight users, which reduces Google’s expenses.
Everyone who is allergic to ads, will leave and find their video entertainment elsewhere. As far as those users are concerned, YT will be dead to them.
Those who remain, will either pay up, or have ads shoved down their throats. Line goes up, and shareholders are happy. The money must flow.
As the enshittification of YT has marched towards its terminal stage, many youtubers have already prepared for it by migrating their videos to other platforms. YT doesn’t like tits, so those videos had to go to Onlyfans, Justforfans or whatever. YT doesn’t like guns, so those videos went to Pepperbox. YT doesn’t like providing a steady income to anyone, so many videos went to Nebula. Then there’s also palces like Floatplane, Locals, Playeur etc. I’m sure there are lots of other video platforms too. The way I see it, YT can die, and the fragmented video landscape will only thrive as a result.
Sure, but I still think yall are really overestimating how many people will actually care. You might need to reevaluate your bias. The average person will definitely not change apps or websites. Maybe 1% of users will care to find an alternative for their video needs. And even then, some videos are only on YouTube.
Oh, but here’s the thing. YT is already abusing the people who make the videos. Many of them are already using YT as a platform for promoting their real video platform. They will only upload advertisers friendly watered down versions and mention at the end that if you want to see the real one, head over to one of the countless other platforms they’ve built over the years. All of that is already happening, and it can become a significant factor in the future.
Will it though? Who knows. ¯\_(ツ)_/¯
If it does, it means that more and more people will migrate to the real video platforms where they can watch the uncut version of every video. I think there’s real potential to shift the video consumption culture from one ad supported platform that abuses everyone involved to several paid platforms, that treat everyone much better.
Youtubers have complained about YT being a horrible landlord for so many years, and yet they can't leave. They keep trying, but very few succeeded. It's a shitty situation, but that's where the audience and the money are.