What happened here?
Context: The Freddo is famous for being 10p.
this post was submitted on 09 Feb 2025
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chapotraphouse
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Even more context:
In the United Kingdom, the price of Freddo is informally used to measure the cost of living and inflation rates, with each generation comparing a different price. When Freddo bar was relaunched in the 1990s, it was priced at 10p. The price of a Freddo remained at 10p until 2005, when the price of a Freddo bar has roughly increased in price by 2p a year, with the 2016 selling price being 25p. In 2017, the price of Freddos increased to 30p, double the price adjusted for inflation (15p), compared to its launch price (10p). This led to public criticism and outrage across social media platforms. For one week in January 2019, the British supermarket Tesco reduced the price of Freddo to the nostalgic price of 10p as part of their centenary celebrations. The price of a Freddo in 2022 was as much as 49p.
crapitalism
I've never understood why Cadbury calls milk chocolate "Dairy Milk." Are there other chocolate bars made with soy milk or almond milk or something like that?
There are, but obviously Cadbury calling it ”Dairy Milk” predates those.
I think it's just branding. Better than regular milk chocolate! It's special! Ultra milk chocolate! The most luxurious and bestest!
The marketing must be working, because I've seen at least one Brit use "Dairy Milk" as a synonym for milk chocolate. This was on some forum years ago, they were complaining that when they visited the USA they weren't able to find dairy milk at the grocery store. All the Americans in the thread were like "wtf are you talking about, every grocery store sells milk," and it took some back and forth for everyone to understand each other.
It also seems a bit redundant, like saying "vegetable broccoli" or "pasta spaghetti."
Apparently it's because it has higher milk content than their previous failed milk chocolate bar, but also they tried a bunch of names with it:
Through its development, the bar was variously called 'Highland Milk', 'Jersey' and 'Dairy Maid'.[2][5] Accounts on the origin of the Dairy Milk name differ; it has been suggested that the name change came about on the advice of a shopkeeper in Plymouth, but Cadbury maintains that a customer's daughter came up with the name.[2][5]
Also in 2010 they changed the shape to reduce the weight without reducing the price (capitalism efficiently reducing the treats) and everyone complained the new shape tastes sweeter.
Wait, that works out to... about 66 euros per kilogram?! Holy fucking shit, you could get some actually nice high-end chocolate with those prices. Also, chocolate's gotten incredibly fucking expensive in Finland too. A big 200g milk chocolate bar from Fazer now costs almost 5 euros
No treats for the poors
you could get some actually nice high-end chocolate with those prices
I'd love to know what you have in mind because I suspect it's impossible to get it at a reasonable price here. Chocolate is expensive here now and it's only getting worse.
We're heading towards the kind of environment where a treat like chocolate or ice cream is genuinely unusual due to the cost.
These fancy Lindt chocolate bars are about 42€/kg in a local supermarket
As for something that costs about one pound, there are these small Fazer chocolate bars (Fun fact: they used to be 50g and cost 50 cents 
)
I agree with your sentiment, I just think 1 pound for 18 grams for basic milk chocolate is INSANE
what happened here
frogue