this post was submitted on 14 Jan 2025
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New users have piled in to the Chinese social media app RedNote just days before a proposed US ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content.

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[–] nokturne213@sopuli.xyz 27 points 1 day ago

When I first downloaded it, everything was in Chinese. There was no option to enter a U.S. telephone number to complete registration. Today, you can fully view the app in English and enter a U.S. phone number. They are adapting quickly.

[–] dance_ninja@lemmy.world 16 points 1 day ago

Curious that they're calling it "RedNote" instead of "Little Red Book."

[–] eldavi@lemmy.ml -2 points 1 day ago (3 children)

out of 170 million; less than 1% 🤦‍♂️

[–] potatopotato@sh.itjust.works 4 points 1 day ago

That's still an absurd amount given the context

[–] davel@lemmy.ml 13 points 1 day ago

In only two days, more than 700,000 new users joined Xiaohongshu, a person close to the company said.

RemindMe! 7 days

[–] drdiddlybadger@pawb.social 10 points 1 day ago

Because tiktok still works. The majority won't seek out something else until the day that tiktok turns off (assuming that it does.)