Technology

58692 readers

3970 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them (www.thedrive.com)

submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

13 comments fedilink hide all child comments

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

all 15 comments

sorted by: hot top controversial new old

[–] ocassionallyaduck@lemmy.world 3 points 1 year ago (2 children)

Going forward, BMW says it will continue to offer subscription-based services but only for software options, like driver assistance and digital assistant services, which is completely understandable.

The fuck it is. You offer car features at time of sale. And if you want me to like your brand, at best you offer OTA or wifi updating for free to enhance the experience, and make me want to buy your next car.

You try and nickel and dime me for shit technology that has been around for 20 years, and I could give two fucks. I'll plug in my phone, ignore your entire. Infotainment and actively campaign for it to fail and blow up in your face.

[–] Wussy@lemmy.world 2 points 1 year ago (1 children)

They're just trying to recoup the cost of being forced to install turn signals even though their drivers don't need them.

[–] mean_bean279@lemmy.world 1 points 1 year ago

They’re recouping the costs of hiring an in house orthodontist to fix all them buck tooth grills they made.

[–] mikeboltonshair@sh.itjust.works 1 points 1 year ago

Enshitification will continue until morale improves

[–] ikidd@lemmy.world 2 points 1 year ago (1 children)

Pretty sure signal lights are a subscription option, and nobody that drives a Beemer has subscribed.

[–] Raiderkev@lemmy.world 1 points 1 year ago (1 children)

If you ever feel like your just a cog spinning endlessly in a machine with no real purpose in your career, remember that there is a man in Germany who has a job installing turn signals on BMWs.

[–] 100@lemm.ee 0 points 1 year ago (1 children)

Ironically the BMWs here in Germany tend to use their signals in my experience

[–] raspberriesareyummy@lemmy.world 0 points 1 year ago (1 children)

Might be, but the majority of drivers is constantly ignoring safety distance and trying to butt-fuck me on the Autobahn. I used to like BMW when I was younger, but I decided I will never buy that brand because I don't want to be associated with the majority narcissistic assholes group that is BMW drivers.

[–] LUHG_HANI@lemmy.world 1 points 1 year ago

Maybe it's not trickled down yet but I can assure you the Tesla drivers are now the worst in the UK. It was Audi.

[–] fubo@lemmy.world 2 points 1 year ago* (last edited 1 year ago)

Did cars peak around 2016? That's when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they'd pester you to get SiriusXM but you could just say no.

[–] Hazdaz@lemmy.world 1 points 1 year ago

give up

No. That's not what companies do.

BMW and Mercedes were the "leaders" in milking their customers and thus they got the most bad press. All BMW is doing is waiting until more companies start doing this and the whole idea of subscriptions in the car business becomes normalized to the public.

Unless consumers continue to shun this concept and the press blasts these companies for trying to push this nonsense, it will make a comeback in the years to come. Unfortunately, I simply do not think consumers will look at their long-term interests. Its like telling gamers not to pre-order the hottest upcoming releases because it encourages companies to release buggy software... all the pleading in the world ends up falling on deaf ears. Same too, I believe, will happen in the car market.

[–] BigBananaDealer@lemm.ee 0 points 1 year ago (1 children)

there was a subscription to pay for fucking heated seats?? even when you buy a car you dont buy a car

[–] Ulv@feddit.nu 0 points 1 year ago (1 children)

It was even dumber kinda. They decided that it was easier not too have options for heated or non heated seats so they made all cars with heated to simplify production and if you bought the xar with heated seats thats it you got heated seats no subscription but if you didnt and changed your mind you had too pay as a subscription for them too activate the heating your car was already equipped with.