The 'brands' they are displaying.
I see people checking me and others out. What runners are they? Jordans or KMart? Is that a Lacoste or walmart? Is that a real Rolex or D&G handbag?
But for me, it's not judging them like you think.
I judge them flashing brands as a sign of insecurity, a need to appear wealthy and 'fit in', and a likely 'keep up with the Jones' jealous type.
So, I actually feel sad for them.
And, yes, I am aware it's super judgemental and I'm no doubt hypocritical as well, as there are some things I will buy certain brands for.