Is this the first time BDS has ever worked? Good win none the less!
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Not really. Look at their site; they have a list of major victories. They need more people before they can do something decisive, but they've been isolating Israel economically over the years.
Ben & Jerry's was a big story
Nice. Ik getting everything Puma now. I think the other side of a targeted boycott is to show support for any company that makes the right decision.
Puma itself claimed that the decision to end its sponsorship was taken a year ago, and had nothing to do with the global movement for Palestine. The Israeli Football Association rejected what BDS claimed, stating that it was a “pathetic attempt…to mislead” and that it rejected the option to extend its contract with Puma back in September.