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Lol, good luck with that. I'll stuck with my dumb, subscription-less and app-less ebike. And still manage to beat cars due to insane traffic.
If I own the car it's my hardware to use. If I don't own that suspension then someone needs to collect their property from my car.
So, the car gets very expensive suspension, but to use the features you need a subscription? So if I don't want the active suspension feature, I am still stuck with the very expensive active suspension hardware...
Yeah, no, I'll stick with Subaru. Everything they make uses tech from the dinosaur age of motoring.
I actually think this is a great idea. Hear me out.
They fit the hardware that you can't touch while the Motor plan is active, but when the right to repair legislation kicks in, and we start debating whether we actually own the cars we buy, all these scumbag practices will mean that any car outside of the Motorplan should be able to run cracked OS's and everyone gets free BMW features on their cars after motorplan expires.
I vote they keep going for a bit, then they get their asses handed to them with out of maintenance plan service options and 3rd party features.
There are basic rules for coming up with these types of product subscriptions:
Now apply these to seat warmers, suspension adjustments, self-driving, or whatever else shows up in the future. If you don't hit all three, head back to the drawing board.
P.S.: This isn't limited to cars. It's equally true for any hardware product.
If I were a BMW customer, I'd be suspending my purchase of their rip-off vehicles.
When I said I wanted Forza in the car this isn't exactly what I was gaming for.
I wish that someone sues when something breaks in the car that you didn't opt in for.
And... yet better, they get sued when something breaks that is in connection with a paid service and someone suspects that it's because they paid part caused it.
Hardware As A Service (HAAS).
