this post was submitted on 17 Jun 2024
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[–] furzegulo@lemmy.dbzer0.com 72 points 5 months ago (1 children)

i don't wanna see another ad on the web in my life, so i'll just keep on using ublock.

[–] Piece_Maker@feddit.uk 19 points 5 months ago (1 children)

Yeah pretty much. The privacy invasion of ad companies is terrible for sure, but the whole seeing ads all over the damn place in the first place is also annoying enough that even if they were somehow completely tracker-free I would still block them.

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[–] jet@hackertalks.com 59 points 5 months ago (1 children)

I said this in the other thread but it bears repeating.

Data-driven marketing and privacy are diametrically opposed.

If I want to advertise to pregnant teenagers looking at bus tickets, even if I have something helpful to say, that is a huge privacy violation to those people. And even if you say, I can't see who's being advertised to, I can see who clicks on the ads, even accidentally. Now I know a whole lot about them

[–] sugar_in_your_tea@sh.itjust.works 7 points 5 months ago (12 children)

I can see who clicks on the ads

Any privacy-focused advertisement program needs to prevent this. Clicking on privacy-oriented ads should be handled locally and anonymous statistics sent to Mozilla for revenue collection. There should be zero way to connect my identity with any interaction with ads.

If they can manage that, I'll disable my ad-blocking on those sites that opt-in. But I'm not giving up any of my metadata. My metadata stays on my machine, so if they want to advertise to me, they need to abide by that.

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[–] LWD@lemm.ee 53 points 5 months ago* (last edited 5 months ago) (6 children)

This sounds a whole lot like privacy sandbox.
You know, Google Topics.
The thing nobody wanted.

And honestly, reading through the article here, I don't see many ways that it'll be much better. If advertisements are matched on your local machine, then data is still being amalgamated somewhere. This is similar to Google Topics and Microsoft Recall, two things people complain about. For good reason.

The online advertising industry is undergoing a significant transformation. With growing consumer concerns and increasing scrutiny from regulators, it’s evident that current data practices are excessive and unsustainable.

It's strange that Mozilla, a company that constantly positions itself as the ethical alternative to big tech, is saying "companies are being mandated out of unethical advertising."

Secure Environment: Data sets are matched in a highly secure environment

Without any further information, this means so very little. Is it done locally? On their servers? Who knows.

By combining Mozilla’s scale and trusted reputation with Anonym’s cutting-edge technology, we can enhance user privacy and advertising effectiveness, leveling the playing field for all stakeholders.

When advertising is the business, your attention is the product. Maybe I'm being too unkind to Mozilla here, but it's their press release and they can be as specific as they choose.

Anonym was founded with two core beliefs: First, that people have a fundamental right to privacy in online interactions...

This is the sort of meaningless fluff that you see at the front of every privacy policy, including that of the most invasive companies.

... and second, that digital advertising is critical for the sustainability of free content, services and experiences.

That's the only way to offer free services?! What about donation-based models? Maybe Mozilla could have set up something like what Brave has, except not based around a sketchy cryptocurrency.

In fact, GNU Taler exists for this very purpose.

Anonym was founded in 2022 by former Meta executives

Meta. The company known for loving user privacy.

I was hoping Mozilla would finally shut up about putting AI into everything, but in retrospect, maybe they should go back to that.


I'm reading through the Anonymco privacy policy. Some standouts:

We collect... IP address, social media user names, passwords and other security information,

Passwords?!

...your browsing and click history, including information about how you navigate within our Site and Services...

...We collect and verify resumes, employment eligibility, education, and employment history from job applicants. This includes information about your skills and qualifications for the position....

Okay, great, they know how employable you are

We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties... to prevent or stop any illegal, unethical, or legally actionable activity...

They are leaving the door open to disclose your data to private mercenaries to prevent... Pre-crime, I think.

We use Google Analytics on the Site and Services to analyze how users use the Site and Services, and to provide advertisements to you on other websites.

THEY USE GOOGLE ON YOUR DATA.

This really sounds like Mozilla snapped up the first company with the right buzzwords that they could find, rather than looking for the best one. It sounds like a repeat of the OneRep privacy disaster, when they partnered with a corporation that sold people's data and used their ownership of it to basically demand ransom payments for its removal.

[–] sugar_in_your_tea@sh.itjust.works 15 points 5 months ago (1 children)

Passwords?!

Yeah, that and usernames are a big nope from me.

I'm not opposed to the idea of privacy-oriented advertising, but it needs to be:

  • local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
  • opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I'm willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don't mind them getting paid)
  • auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer

THEY USE GOOGLE ON YOUR DATA.

Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That's a pretty big ask, so I'm not optimistic.

[–] LWD@lemm.ee 12 points 5 months ago (1 children)

My hopes are not high. Right before FakeSpot got bought out by Mozilla, they changed their privacy policy to add a "we will sell your data if we get bought out" clause.

(As a Mozilla product now, FakeSpot still retains private data and the right to sell it to advertising companies. So, at least to me, Mozilla has been an adtech company since 2023.)

[–] sugar_in_your_tea@sh.itjust.works 5 points 5 months ago (2 children)

They at least have good ad-block support, so I'll continue using them as long as there's nothing better. I've switched my mobile browser to Mull, and I'll switch my desktop browser to Mullvad Browser if I need to (it's not in my Linux distro's repos, and I'm lazy).

[–] LWD@lemm.ee 4 points 5 months ago

LibreWolf is pretty good too. It's less like Tor than Mullvad Browser is, at least out of the box.

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[–] GenderNeutralBro@lemmy.sdf.org 11 points 5 months ago

It's so much worse than I thought, and I already hated it.

[–] RvTV95XBeo@sh.itjust.works 10 points 5 months ago (1 children)

For a company who has a whole schtick going where they read and critique other companies' privacy policies, this is pretty ludicrous.

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[–] lemmyvore@feddit.nl 5 points 5 months ago

Is it done locally? On their servers? Who knows.

You know it's on their servers. 🙂 Otherwise they would be beating so much around the bush.

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[–] TAG@lemmy.world 34 points 5 months ago (1 children)

I am a little disgusted by this because now both major browser engines are being developed by an advertising company, creating more incentives for future web technologies that strengthen tracking and undermine ad blocking.

From what I understand, this is an anonymized targeted ad company. In other words, ads are still targeted to the individual user, it is just harder for the advertiser to track (or profile) an individual user. Are there any companies still doing untargeted ads, ads where the advertiser might pick what site their ad goes on but cannot target a specific user demographic?

[–] jet@hackertalks.com 15 points 5 months ago

That's a really good point. I hadn't put it together that all browsers are now advertising companies

I think the closest we currently see, are video sponsorships on platforms like YouTube, where the creator just reads an advertisement for their audience. If you see the video you see the ad read it's not tailored at all. That is not individually targeted, but they're definitely choosing the show based on the demographics the show has.

[–] ssm@lemmy.sdf.org 28 points 5 months ago* (last edited 5 months ago) (1 children)

Stolen from r*ddit, this is what the option looks like in the config (already in beta/dev channel)

also stolen from r*ddit: "Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd."

[–] possiblylinux127@lemmy.zip 15 points 5 months ago (1 children)

Librewolf is the new Firefox

Change my mind

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[–] observantTrapezium@lemmy.ca 24 points 5 months ago (1 children)

I wonder if the process is open source or we just take their word that it's privacy preserving. Anyway, privacy is not the only problem with online advertising, so I'm not going to give up adblocking any time soon.

[–] Dirk@lemmy.ml 18 points 5 months ago

It's just an advertising company that knows to throw in some buzzwords.

[–] Dirk@lemmy.ml 24 points 5 months ago* (last edited 5 months ago) (2 children)

Anonym was founded in 2022 by former Meta executives [...]. The company was backed by [various venture capital corporations and multiple] strategic individual investors.

[–] LWD@lemm.ee 14 points 5 months ago (2 children)

For maximum humor, run the bullshit.js bookmarklet.

https://mourner.github.io/bullshit.js/

Wow, lots of red on that page using that bookmarklet...

[–] Achyu@lemmy.sdf.org 3 points 5 months ago* (last edited 5 months ago) (1 children)

Is there a way for one to use this on android FF?

Edit:
Found one. Bookmarking the following(got it from view-source:) worked:
javascript:(function(){var d=document,s=d.createElement('script');s.crossOrigin='anonymous';s.src='https://unpkg.com/@mourner/bullshit@1.3.0/bullshit.js';d.body.appendChild(s);}())

Websites that helped:
https://paul.kinlan.me/use-bookmarklets-on-chrome-on-android/
https://stackoverflow.com/questions/63614702/bookmarklet-functionality-missing-in-firefox-android#63620174
Thanks for sharing the link

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[–] frauddogg@lemmygrad.ml 5 points 5 months ago

Oh god fucking dammit how the blue fuck does Mozilla still think they can partner with sheisty-assed third parties and think we won't run that shit down?

[–] possiblylinux127@lemmy.zip 21 points 5 months ago* (last edited 5 months ago) (1 children)

Great

I love how Mozilla seems to be trying so hard to kill itself. You don't see Google marketing Chrome as the browser that serves you ads and sends back telemetry.

[–] ssm@lemmy.sdf.org 10 points 5 months ago* (last edited 5 months ago) (1 children)

Not the first time Mozilla has done something like this. In 2017, Mozilla stealthily installed a tracking and advertising plugin called Cliqz on a small number of German user's computers, which provided users with targeted ads, with very similar language to what Mozilla is currently trying to incorporate with Anonym.

[–] LWD@lemm.ee 9 points 5 months ago

Fun fact: Cliqz also developed a search engine, which later got purchased by Brave and renamed Brave Search.

[–] istanbullu@lemmy.ml 19 points 5 months ago (2 children)

Advertising can't be privacy preserving. What gives advertisement value is the fact that it's targeted.

[–] Akasazh@feddit.nl 25 points 5 months ago (4 children)

Advertising signs next to a road are both targeted and privacy respecting, just like radio/tv.

[–] istanbullu@lemmy.ml 5 points 5 months ago

They are worth nothing compared to targeted ads online that know your soul.

[–] jet@hackertalks.com 5 points 5 months ago* (last edited 5 months ago) (1 children)

That's a really good point.

However the company that Mozilla just purchased was about targeted advertisement campaigns.. "data-driven advertisements"

[–] Akasazh@feddit.nl 8 points 5 months ago

Yeah I'm aware, I just reacted to the general statement about advertising that was untrue imho.

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[–] Cochise@lemmy.eco.br 8 points 5 months ago

Contextual ads can be privacy preserving. As in Netflix ads in a entertainment page. The problem is targeting the ad on people, and not on content.

[–] 001Guy001@lemm.ee 13 points 5 months ago

for anybody that wants to disable it, go to the settings and search for "Allow websites to perform privacy-preserving ad measurement"

(or through the dom.private-attribution.submission.enabled flag in about:config)

https://support.mozilla.org/en-US/kb/privacy-preserving-attribution

[–] WhatAmLemmy@lemmy.world 12 points 5 months ago
[–] kurumin@linux.community 11 points 5 months ago (1 children)

This is why i am not giving another penny to Mozilla ever again

[–] WagnasT@lemmy.world 9 points 5 months ago (1 children)

i really wish i could donate to just firefox and not mozilla, I just want firefox to be better and not to spend money on all these weird things.

[–] possiblylinux127@lemmy.zip 5 points 5 months ago* (last edited 5 months ago)

Don't worry, they can make plenty of money off of you (stock settings of course)

[–] ssm@lemmy.sdf.org 7 points 5 months ago* (last edited 5 months ago) (6 children)
[–] possiblylinux127@lemmy.zip 4 points 5 months ago (11 children)

You forgot Librewolf and Waterfox

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[–] shotgun_crab@lemmy.world 5 points 5 months ago

Terrible news

[–] MonkCanatella@sh.itjust.works 5 points 5 months ago (1 children)
[–] ssm@lemmy.sdf.org 5 points 5 months ago

bad cop worse cop

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