this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans (arstechnica.com)
submitted 10 months ago by L4s@lemmy.world to c/technology@lemmy.world
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] tinkeringidiot@lemmy.world 25 points 10 months ago (1 children)

If you only do the easy part, then yes that’s infinitely replaceable. Being a pretty face is exactly that, and AI can do that all day long.

Being actually entertaining and engaging, though, is a different story, and AI is struggling to pick that up. And of course teams of corporate marketers continually fail at this.

But yes, the “job” of “being attractive on the internet” can now be outsourced to machines.

[–] BigPotato@lemmy.world 1 points 10 months ago

Right, but for corporations once you mention the lack of risk that your AI influencer will rape some kids or turn out to be something equally horrible the equation becomes infinitely skewed in the AI's favor.

So, what I'm saying is, rule34 people gotta get to work making all those AI do horrible things and we'll be back to expecting our brand shills to have a heartbeat.