this post was submitted on 29 Dec 2023
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AI-created “virtual influencers” are stealing business from humans::Brands are turning to hyper-realistic, AI-generated influencers for promotions.

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[–] Aicse@lemmy.world 18 points 9 months ago (34 children)

To me, this is just part of the progress. With the introduction of technology, they were the ones to take advantage of Photoshop, Instagram filters and all. Now the technology advanced enough to not only be an instrument to enhance their looks, but to fully replace them.

[–] TwilightVulpine@lemmy.world 32 points 9 months ago (33 children)

Progress to where? To complete alienation?

Lately the benefits of technological advancement seem to mostly serve to make some executives wealthier, rather than benefit the whole of society. Same goes here. Rather than somewhat affected by brand deals these figures can be entirely fabricated so that every word of them is optimized for sales.

Even as someone who used to be excited for AI personality developments, looking at this gives me an awful dystopian vibe.

[–] Aicse@lemmy.world 4 points 9 months ago* (last edited 9 months ago) (1 children)

Progress to something better or to self-destruction, nothing is forever. The whole social media may disappear at some point, it all depends on the community and human kind as a whole. The simple truth is that people want entertainment, if AI is capable of delivering better, it will be embraced.

I'm not saying that this is good or bad, I don't like it either. So I do what I can to support what I think is good and give my disapprove to what I think is bad. If Instagram becomes a place for AI influencers, I'll just ditch it. This should be the natural reaction of everyone, unfortunately this is what all "influencer" thing was heading to. From the very beginning of their careers they advertise fantasizes, they used every piece of technology available to enhance their looks and lifestyle.

[–] TwilightVulpine@lemmy.world 2 points 9 months ago

Seems like people are all too eager for this to destroy the field of influencers as a whole, but that is extremely unlikely. If AI influencers don't stick, the human ones will just keep at it as usual, but if it works, then it only becomes more artificial and manipulative. Say what you will about influencers, they don't have the capability to tailor their ads to every single user, but AI could.

Betting on the whole of social media to disappear is wishful thinking, frankly. This genie won't go back in the bottle. The human need for connections is too strong to simply drop it is not going to happen, and any substitute will need to fight uphill against very entrenched massive businesses that shaped it how it is today.

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