Yeah, I suspect some levers are being leaned on behind the scenes to promote these guys. The KEXP set hasn't left my YT homepage since it dropped, and several of their performances and songs started appeaing in my recommendations even prior to that, not to mention one of their singles appearing in my Discover Weekly playlist this week.

It could very well just be my innate contrarianism, but feeling like they are being shoved down my throat does not engender curiosity to listen to them, rather I'm developing a pretty much unfounded hostility towards the group. It doesn't help that, of the songs I've heard, their sound is nothing special (to me, at any rate).

Idk, seems like every couple years there's a new alternative group with a very stylish front woman that surfaces on the strength of their image, and then sort of fades away if they don't catch on. I guess for every Karen O of the Yeah Yeah Yeahs, or Hayley Williams and Paramore, you've got lots of bands like Pale Waves or Starcrawler. That's almost certainly overly reductive and cynical, but, given what is known of the music industry, it sure seems plausible, if nothing else.