this post was submitted on 13 Oct 2025
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Television

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Apple of course offers its set-top box hardware under the ‌Apple TV‌ name while also offering the ‌Apple TV‌ app across various platforms as a hub for ‌Apple TV‌+ and other content. As a result, offering Apple's streaming service itself under the same name may lead to some confusion, and the reason for the change is unclear.

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[–] MimicJar@lemmy.world 11 points 1 day ago (1 children)

Everyone I know already calls it "Apple TV", so this new name just reflects that reality. That being said, it's a dumb name because, as this article notes, it is the same name as their set-top box.

If Apple wants non-Apple people to pay for he Apple TV subscription service, it needs a name not directly tied to the set-top box. I am not confident Apple actually wants this, they may want people to go all in.

[–] keyez@lemmy.world 2 points 1 day ago (1 children)

Dont worry, they'll impress everyone by naming the next hardware device Apple TV Pro with a Max version to boot.

[–] MimicJar@lemmy.world 2 points 1 day ago

Nice, built-in HBO. /s