this post was submitted on 09 Oct 2025
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This is the problem with the "we're not talking about politics in here" approach. A lot of smaller companies, entities, "influencers"... will attempt to become apolitical, a ploy to market to as many people as possible, but it's ill advised. You have to make your beliefs actually clear from the start. And after a certain size, you must avoid becoming too personal about things. Get a PR specialist if you can, even. It'll save a lot of headache to kearn you can't please everybody, and there'll always be someone dissatisfied with you, so you better choose early who they'll be.
Vulnerable minorities are always "political."
There is a great book by a journalist who was fired by WashPo to being "political" about their identity.
The View from Somewhere: Undoing the Myth of Journalistic Objectivity by Lewis Raven Wallace.
It is excellent and details why having a view from no perspective is damaging to minorities and others with disabilities, etc. We must have principles and speak about those in journalism. If we stand for nothing, we default to the status quo.