this post was submitted on 25 Sep 2025
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Something that I've been confused about ever since people have been talking about this, is that there didn't seem to be a change of views from mobile devices. Like, I know that adblockers are less common on mobile devices because most people either don't know they are available or aren't using browsers that have/support (good) adblockers. But, was there really no noticeable change at all?
There was. Some channels even saw most of their decline from mobile/TV viewers.
That doesn't necessarily mean that wasn't also related to the adblocker issue, though. How the algorithm reacted to the dramatic change in views could have made waves that saw channels de-recommended or caused it to ignore sections of a viewer's watch history and thus the recommendations shown to them as well.
With the algorithm everything gets tied together so much that any disruption can have unpredictable effects.
Do you have a reference for that? I haven't seen any channels that saw noticable decline in non desktop viewership
Inside Games claims a 50% drop in views from July. PC users were 27% of their views then and is now down to 21%, but that alone can't account for the drastic drop in viewership overall. Video on it here:
https://youtu.be/tWKTC0nVI10