this post was submitted on 21 Sep 2025
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*Private company (the producers of the movie in fact) makes decision to do extremely stupid and unnecessary thing for Chinese localisation*
*Media blames Chinese Government for thing the Chinese Government didn't ask for*
EDIT: Is this even real? I am suspicious - https://hexbear.net/comment/6521304
EDIT2: Yeah it's real but the blame still isn't China itself.
Can I just say, that emoji on this site for *looks inside* is really funny in context.
Hexbear be peeking
The dope ass bear has a boopable snoot, and sticking his face through a door like that is just asking to have his snoot booped!
Danger boop
Imma boop it anyway.
If bears not for hugs, why bears so friend shaped and made of cute?
I'm starting to get a little suspicious of Xiaohongshu at this point, they seem to be so determined to prove that China isn't some utopia that they even go all in on western style anti-China propaganda efforts. If their goal is to get people to actually understand China properly, they're doing a terrible job with posts titled like this.
How is this anti-China propaganda? This is openly discussed on Chinese social media. The only reason I post is because Hexbear has a large queer community who care about this stuff.
The title is misleading and completely ignores the focus: that this is a ridiculous bit of censorship by a company, not "evil China" censoring things because they are evil. This is "Rainbow-washing" type of propaganda, the same we saw when Israel attacked Iran, or hell, when they attack Palestine, trying to get people with progressive politics to hate them and refuse to even consider critical support for them on the grounds of not passing a purity test. That may not be how you intended it, but that is how it has come across to me, the title you used is virtually identical to western propaganda against China, though they tend to use words like "Insidious" or "Authoritarian" not "Ridiculous".
Why would you assume bad-faith posting here on hexbear though, especially from a long-standing user who is quite clearly better-informed on China than 99.999% of the website.
I didn't call it bad faith, I'm saying it works the same way western anti-China propaganda does.
The title is NOT misleading lol. This is literally being discussed on the social media. Here is a Zhihu thread (think Chinese quora, one of the most popular social media platforms, though very much lib coded) with hundreds of discussion comments.
It appears that it is you who have fallen for Western anti-China propaganda that somehow all Chinese people are mindless drones that support 100% the government does.
No, we discuss and complain about things on social media all the time lol. You just have to be careful with the key phrases you’re using.
What they appear to be saying, which you aren't addressing in this reply, is that this is the fault of a Chinese company and not the CPC directly, while the headline clearly implies that it's the fault of the CPC in a more direct sense, like they ordered this.
The censorship itself is a process.
If the semantic argument here is that the censorship bureau doesn’t do all the cutting by itself, then technically the government doesn’t censor anything at all. The government simply tells you what is and not acceptable. The party that submits the product for licensing and approval has to do all the alterations.
As I mentioned, there are only two film companies that are allowed to handle imported films, and have done so for at least two decades importing hundreds of foreign films over the years. So these people know what they’re doing. The ridiculous part here is how they thought it would be a good idea to buy the film distribution rights and use AI tool to alter the contents to get around the issue. People aren’t buying it this time lol.
I'm not saying that the bureau is not censoring something by preventing it from being screened in X form due to content, obviously that is censorship and I'm sure you could produce for me an endless list of things that they are absolutely to blame for censoring in a targeted manner on socially reactionary grounds. I guess I would say that it's semantically true that the headline is misleading in that it makes it sound like the CPC is responsible in a direct manner for AI being used to make the couple het, but that's not what I was talking about.
What I mean is that, while a number of the scenes being removed is commonplace, and sometimes there are other revisions like the one people made fun of at the end of Fight Club (which I think was clumsy but not a bad change, especially given that it was more faithful to the book!), something like this is anomalous -- which is why it's such a news story to begin with -- and it's not clear with the given information if it's because of the bureau blocking the film beyond the expected degree or because some shithead executive got a great idea for using AI to "streamline" their editing process to minimize back-and-forth with the bureau or something.
I'm of course glad that it has received some degree of popular pushback, because this shouldn't be tolerated in either case.
Looks like even OP is doing this
This isn't the first time. There's been a long running myth in the videogame industry that you're not allowed to have skeletons in videogames in China. This isn't true of course, but it hasn't stopped western companies changing their games for the Chinese region by removing the skeletons and replacing them with something else.
This is caused by some dumbass liberal media producers in australia believing the propaganda that China is anti-lgbt and disallows this and making this adjustment based on that belief. It's caused by western ignorance and "better be safe than sorry" rather than anything the government actually wants.
This is false. The film in question is a buyout/acquisition film, meaning that the importing distributor pays a lump sum for the licensing rights and the original producer does not participate in the revenue earning from Chinese cinematic release, so the purchaser of film rights has more liberty to alter the content.
The other type of film is called revenue-sharing film - and because the producers retain the film rights, this would require the Chinese censorship to list out their demands for the producers to remove specific parts of the film.
Ok but that's still a private company.
Depends on your perspective. All import films are exclusively distributed by China Film Group (中影) and Huaxia Film Distribution Co (华影). Both are SOEs (China Film is state-owned, Huaxia is state-owned joint-stock enterprise) but are fairly autonomous. This film, Together, was licensed by China Film Group.’
Again I encourage you to read the link above (with machine translation) to understand the topic in more detail because a lot of what you’re writing is misinformation.
I did. The link is just a bunch of quotes of random things Chinese people are saying on social media (with no actual links to where they said them so I can't source anything or even trust that they're real). What exactly are you suggesting I take from a bunch of random people online complaining that the change happened? Why does a bunch of random Chinese social media posts prove what I have said is misinformation?
What exactly have I even said that is misinformation anyway? You know SOEs act independently of the state, or at least you should.
Your info isn't even correct anyway so why are you accusing me of misinformation? You're claiming that this film was actually released in this state. It was not released. It was due to be released on the 19th of September and they cancelled it on the 18th of September before the national release.
This is version of the film has in actual fact not been released.
I don't know where the original article you're linking to is getting its information from. Either it's some private screening, a leak, or it's totally and completely bullshit. The quality of the evidence makes me suspicious, some weird low quality photograph of a screen, maybe a theatre, is being compared to the western version with a photograph of it on a literal CRT? Who the fuck is using a CRT to watch a 2025 movie? The more I look at it the more questions I have about it. The fact nobody is citing any real sources in absolutely anything is pissing me off.
I'm getting more and more suspicious about whether this is even real. China Digital Times is based in Berkeley, CA. Who owns this shit?
Edit: From the wiki for this site's owner:
EDITEDIT: AND IT'S BEEN FUNDED BY NED LMAOOOOOOOOO
MULTIEDIT: I'm satisfied that the ai edit is real now.