this post was submitted on 16 Sep 2025
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It's not for the end user at this point, it's for YouTube/streaming companies to spend less on bandwidth at existing resolutions. Even a 5% decrease in size for similar quality could save millions in bandwidth costs over a year for YouTube or Netflix.
Thanks for the clarification, it makes me wonder though, is it bandwidth saving at no user cost? i.e is the compression improved without requiring more compute at the end to decompress?
Without hardware decoding, it will take more compute to decompress, but sites usually wait to fully roll out new codecs until hardware decoding is more ubiquitous, because of how many people use low-powered streaming sticks and Smart TVs.
Then it's arguably delegating some of the cost to the final user, large streaming companies spending a bit less on IXP contracts while viewers have to have newer hardware that might need a bit more energy too to run.
On the upside, the end user needs to use up less data for the same content. This is particularly interesting under 4G/5G and restrictive data plans, or when accessing places / servers with weak connection. It helps avoid having to wait for the "buffering" of the video content mid-playback.
But yes, I agree each iteration has diminishing returns, with a higher bump in requirements. I feel that's a pattern we see often.