this post was submitted on 08 Sep 2025
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Google admits the open web is in ‘rapid decline’ (www.theverge.com)
submitted 2 days ago by artifex@piefed.social to c/technology@lemmy.world
129 comments fedilink hide all child comments
 

For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)

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[–] artifex@piefed.social 110 points 2 days ago (2 children)

Well they don't get all the credit. Oh, wait, they control how much of the market? Ok, nevermind.

(the DOJ says 91%. Google somehow claims it's only 10%, to which I literally LOL'd).

[–] jabjoe@feddit.uk 11 points 1 day ago* (last edited 1 day ago)

This is the nub of the issue. Markets need effective competition. Without it, you get fiefdoms and serfs, and shit products. Antitrust laws have been terrible for decades. Thanks to broken political thinking. Smash up the tech monopolies and not just tech will improve.

[–] 8uurg@lemmy.world 2 points 20 hours ago

That difference is so large, they must be quoting different numbers. Something like DOJ is looking at Advertising providers or search providers alone, while Google quotes a number for percentage of all websites visited or something.