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"Very dramatic shift" - Linus Tech Tips opens up about the channel's declining viewership
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this post was submitted on 05 Sep 2025
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The most recent findings from Brodie Robertson were that the vieas to likes ratio skyrocketed, something that LTT also has confirmed on their side in the newer stream, and what seems like similar behavior in DarkviperAU's channel. It seems that the likes are the same or higher, and the actual pay for the ads are basically the same, but the views are reduced. It's as if views were the same but are being displayed lower than usual.
Not that most people here would care apparently, because the majority just wants to shit on Linus above actually having any worthwhile look into any of this stuff
Edit: Some direct links to said videos for whoever is interested
Ya, I can't believe how negative people are towards LTT. That channel is the reason I de-googled when I did, dove into home assistant, even checked out Linux (and now use arch full time by the way). I'm not super interested in defending a company let alone a YouTube personality, but like Jesus Christ some most of the people commenting negatively about LTT need to chill the fuck out. They're not that bad, they clearly pay people well, they're open and honest about most shit. If your bullshit detector is going off with LTT I think it needs tuning because you're probably hitting a lot of false negatives IMHO.
I have no doubt being as wealthy as Linus is is changing him, I have no doubt that's effecting the company, but there's nothing I'm seeing as a regular watcher that is glaringly bad or evil and I recognize in myself I'm actively starting to default to "fuck off" for millionaires so like ┐(￣ヘ￣)┌. I don't think the channel is getting grandfathered in on that clause either, they just seem to like people doing their best.
I don't like Linus's time-theft stance as of late, the most recent multi monitors vid had a comedic discussion between him and an employee and I recognize his job in that role is to be the straight man and say time charging fraud is theft or whatever but it feels out of touch. That's a negative thing I can point to I guess. Am I gonna consider Linus or LTTY evil or shit because he's vocal about theft being theft even though I think corpos can fuck off because they're getting more productivity then we're getting paid - no, no I'm not.
Yahtzee is complaining about the same issue: https://youtu.be/cpVnx4_yqTo
Something has changed in the last few months
It's an article about Linus and viewership decline, a lot of people on here (including myself) probably once watched and then moved on. Of course the view:like ratio would skyrocket if less common people are viewing and only his main core is keeping on (who are giving the likes). You would rather people talk about an unsubstantiated claim of viewership conspiracy instead?
It's not unsubstantiated; It's a very visible sudden shift in the same date range across multiple channels. I would also note the pay staying the exact same is definitely out of the ordinary. To answer your question, what I would rather is people learn to shut up when something is happening that they don't care to look into any further, rather than act like the Reddit-like cesspool of confidently wrong people that just invent their own theories for things.