Because Bluesky claims that they want to develop their relay tech into a standard like HTTPS or something, and then hand it off to a nonprofit to maintain so that it's usable by everyone. The tech has the possibility to be decentralized/federated baked into it, but whether or not it will be anything other than a pipe dream/marketing hype has yet to really be seen.

They present themselves as basically a Lemmy.world equivalent to those who care about decentralization, which is not a significant portion of their user base. For most people it's just a buzzword, I believe.

[–] ininewcrow@lemmy.ca 3 points 3 days ago (1 children)

Wasn't there a similar promise made by Reddit at some point? I remember people referring it to often until it became just some myth ... and then at one point, people just realized it was never going to change and then it became a full blown private corporation that wanted an IPO and became a monolith that never even considered sharing anything.

[–] EldritchFeminity@lemmy.blahaj.zone 4 points 3 days ago

I honestly have no idea, that would be going much farther back in Reddit's history than I was on the platform for. It reminds me of Google's "Don't Be Evil" motto, though. It's true until somebody realizes that there's a lot of money to be made doing the thing that you said you wouldn't do.