this post was submitted on 31 Aug 2025
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Company behind Jack Daniel's says boycott is 'significant' as sales to Canada fall 62% (www.cbc.ca)
submitted 1 week ago by geneva_convenience@lemmy.ml to c/canada@lemmy.ca
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The parent company of American alcohol producers such as Jack Daniel's whisky and Woodford Reserve bourbon says sales to Canada dropped 62 per cent during the latest fiscal quarter compared to a year ago, as American alcohol remains off the shelves in many provinces.

After U.S. President Donald Trump imposed tariffs on Canadian goods in early March, a number of provinces retaliated, pulling American alcohol from store shelves. Alberta and Saskatchewan have since lifted the ban.

During a conference call with investors Thursday, officials with Brown-Forman — the parent company of brands such as Jack Daniel's and Woodford Reserve — noted other pressures, but said the boycott is causing a "significant impact."

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[–] Showroom7561@lemmy.ca 7 points 1 week ago (2 children)

So, they have more to go before being forced to close down? Good. Blame Trump, the child rapist.

[–] SaveTheTuaHawk@lemmy.ca 1 points 5 days ago

This is barey 3% of total sales, a nothing burger.

[–] setsneedtofeed@lemmy.world 6 points 1 week ago (2 children)

The headline is a little unclear and just for clarity, the sales are down 62% in Canada, rather than a 62% drop in overall sales. The Canadian boycott is still likely having an effect, however in the interest of not just skimming a headline that effect seems smaller than first impression. It isn't putting the company out of business.

From the article:

It’s unclear how much the 62 per cent drop in sales translates to in dollars, but the company’s total sales were down three per cent for the quarter.

[–] SaveTheTuaHawk@lemmy.ca 1 points 6 days ago

3 percent is a non story.

[–] Showroom7561@lemmy.ca 5 points 1 week ago

It's a good thing that other countries have joined in on the boycott of the States, too.

This is just the beginning. I hope all the cards fall over the next year.