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"Our game made €4 million," says Rise of Industry's creator. "Three years later, I was broke"
(www.gamesindustry.biz)
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Yep. The whole story to me was a textbook example of "this isn't how this works, at all". And the only way to prevent it is to spread stories like this far and wide so that everyone who gets a decent shot at success doesn't do the same stuff.
What stuck out to me was:
There was a similar story about... I think the big asian market crash in the 90s or something, where one of the traders thought he could just buy enough stock that his action alone, the demand he "created" would stop the market from crashing and lessen the loss. But of course all he did was take all his company's funds and threw them into a black hole.
It's understandable as a panic reaction. But... yeah.
Back to the story, at that point, what was even the expectation of what the publisher would do? Also throw more money in? More advertising for the game that had a big moment, captured the audience that it can capture, but is not working well enough to keep that attention?
Go above and beyond the contract? Nobody will do that, that's why the contract exists.
Anyway, I hope the dev is doing ok, I don't mean to hate on the person and truly wish him happiness and success.