this post was submitted on 18 Aug 2025
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Apple's headset wasn't really innovative in any way that mattered. It was just a bad VR headset that meant it was only really suitable for AR.
As always, Apple waited until the tech matured and tried doing it the right way. It wasn't innovative but it was the best thing you can make at a price consumes can still afford.
You think consumers can afford an Apple headset? I'd argue one of the reasons it failed is that it was completely unaffordable.
It was on the verge of affordability. Definitely not something average consumer would buy but achievable for the upper-middle class. I was also aimed at professionals and if a device can you help do your work faster it's a great investment. The problem was it didn't let people work faster because despite all the tech it still sucked.
I think it was way over the verge, in fact, a few verges over in another verge entirely.
If a device can help you do your work faster it might be a great investment based on how much faster it can help you do your work. For a $3500 USD investment, the Apple AR headset would have had to make you massively more productive to justify that up-front cost, or it would have to be something you could expect to last for decades while you paid off that up-front cost with increased productivity.