this post was submitted on 10 Dec 2023
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Selling at a loss is how you build volume and reach the economies of scale that drive down costs.
If you fiddle around half-heartedly putting out small numbers of EVs, you'll never come close to competing with a company that puts out over a million a year. A lot of automakers still aren't willing to commit, and they're whining about the position they chose to put themselves in.