this post was submitted on 18 Sep 2023
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I'm no expert either, but this could be a deliberate exit plan that CEOs do, or if he plans to stick around, it could be a deliberate ploy to buy back shares at a lower price - so even if he bought back everything he sold, he'd be making a big profit. Could also be combined with a ploy to introduce the actual pricing plan they wanted to implement all along, and when they implement it, it won't seem so bad combined to what they've proposed currently, and people, especially those deeply invested in the Unity ecosystem, will lap it up.
Or like most CEOs all his trading is done by a 3rd party so there is no conflict of interest
Sadly none of these options seem to add anything of tangible quality to actual life, just yet another bit of scamming people out of money somehow to add to the general dystopian vibe.
Of course, that's what I was getting it. It's highly unlikely that all of this wasn't pre-planned, this stuff is taken right out of the modern CEO playbook.