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Here is an article that talks about ZAP and whether or not they make for an effective safety symbol.
In the 1980’s, a communication supervisor at Ontario Hydro (Hydro One) created a campaign featuring a cartoon bird named, “ZAP the Safety Bird”. Designed as a safety initiative aimed at keeping children aware and safe from electrical hazards, ZAP is also typically found on hazard labels in Canada.
In the safety campaign, ZAP was a pelican with a red ball cap worn backwards, flying overhead spotting electrical hazards and flying down to warn children before they were injured.
Looks more like a moose flying backwards with blood coming out of its head
I couldn't make head or tails of it, but now all I see is a moose that got head-shot mid flight.