I would bet my entire life that if most people had the opportunity to pay more for a greener product/greener service, they would still choose the cheaper/worse for environment option.

Yeah that's the point. We know people will choose the cheaper option even if it fucks up their future.

Some oil refineries getting exploded would result in the "worse for the environment" option to be more expensive than the green option. Now I don't think we're at that point yet, but without significant changes, in a few years we may reach the point where blowing up a refinery is the only way for people to have a chance for survival.