Technology

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Mike Hopkins, senior vice president of Prime Video and Amazon Studios, reportedly told members in an internal meeting that when it comes to returning to the office, “it’s time to disagree and commit.

Nonetheless, Hopkins added, a return to the office is important because it’s the personal belief of CEO Andy Jassy and other top brass that “we just do our best work when we’re together.”

This time last year, Jassy said Amazon had no plans for a compulsory office return and instead intended to “proceed adaptively.” That sentiment didn’t last, and Jassy soon joined peers Elon Musk and Sundar Pichai in their pro-office enthusiasm, mandating an office return earlier this year (the company does have an exception request process that’s considered on a case-by-case basis).

But Annie Dean, VP of Team Anywhere at Atlassian and Meta’s former director of remote work, told Fortune the whole idea is a misnomer.

Any bosses expecting office presence by itself (rather than a full cultural overhaul) to solve existing problems of productivity, innovation, or creativity will be sorely disappointed.

Opportunities for mentorship, communication, and learning by osmosis are difficult to replicate over Zoom, particularly for early-career workers or recent hires, a wide swath of research has found.

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