Memes

Well yeah, but the neo-prefix is meant to signalise that a movement or ideology is based on the part thereafter but tries to reinvent itself and add new ideas.

The difference between "classic" capitalism and neoliberalism is that neoliberalism is way more reactionistic: even the consumer and the worker is baited into wanting to live in this society because they just don't know better and get manipulated into thinking they get a good product and an equal exchange.

And now we evolve into a more perverse form in which we pay not only with our money but also with our private data, all willingly because nobody really reads EULA's or thinks about the consequences of your data in the internet.

This will ultimately lead to surveillance capitalism, which is more or less already implemented by digitialiasation of people stuck in a dopamine loop.