this post was submitted on 26 Nov 2023
552 points (94.5% liked)

Technology

59597 readers
2984 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago
MODERATORS
L3s@lemmy.world
L3s@fry.gs
L4s@fry.gs
L4s@lemmy.world
enu@lemmy.world
552
A Novel Approach to Youtube Ads (9to5google.com)
submitted 1 year ago* (last edited 1 year ago) by atrielienz@lemmy.world to c/technology@lemmy.world
125 comments fedilink hide all child comments
 

Instead of blocking them, this extension speeds them up to x16 and also mutes the ad. Experiencing a 30 second ad in 2 seconds is pretty funny. And it works on Edge and Chrome.

you are viewing a single comment's thread
view the rest of the comments
[–] Karyoplasma@discuss.tchncs.de 3 points 1 year ago

Yeah, that's what I was thinking too. This add-on subverts the TrueView advertisement (or impression how they call it) that Google promises to advertisers.

I'm on the edge of what to think of it. Blocking ads primarily hurts Google since bidding never occurs and this speedup thing mainly hurts advertisers but also puts Google in an awkward situation.