this post was submitted on 13 May 2025
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Showerthoughts
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A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. The most popular seem to be lighthearted clever little truths, hidden in daily life.
Here are some examples to inspire your own showerthoughts:
- Both “200” and “160” are 2 minutes in microwave math
- When you’re a kid, you don’t realize you’re also watching your mom and dad grow up.
- More dreams have been destroyed by alarm clocks than anything else
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In 2018 a tv commercial premiered this projector mapping tech during a Superbowl commercial for Ponds cold cream...
https://www.youtube.com/watch?v=XvDtMeKgcio
The behind the scenes video...
https://www.youtube.com/watch?v=dCQGarGxRXM
This video illustrates that the answer to OP's question is: because in almost all cases it's probably cheaper and more flexible to do it in CGI. The only time projector mapping would be useful would be on live performances.
Which would be cool, but probably too subtle or constrained for the audience to appreciate? Like, how far can the projectors be, and how bright to overcome stage lighting? How much can the actors move? In the Pond ad, the model moves, but very subtly. I noticed it most when she makes a slight shaking movement to coincide with the makeup "falling off." There are no sharp movements.