this post was submitted on 25 Apr 2025
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chapotraphouse
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It's the 90s and you're a business ghoul trying to claw your way up to entrench yourself further and claw your way up above your peers. You shop around for fringe ideologues whose ideas would end up advancing your position, and invest some money to get them into into think tanks, advertising firms, talk shows, and the like. The reach of broadcast media explodes, the industry expands and everyone who got in early rises to the top, including your useful idiots. The propaganda industry gets better at its job, and you're still listening to the TV. You bought these messages because they were convenient to you, but they're so good at their job now that they've convinced you too. You're now a true believer in whatever nonsense was tactically convenient to you 30 years ago.
(As fun as this narrative is, I'd like to point out that adding more details makes a story less likely to be true while making it sound more likely to be true.)
If you're a reader, Check out Jane Mayer's Dark Money: The Hidden History of the Billionaires Behind the Rise of the Radical Right.
I would also recommend Democracy in Chains: The Deep History of the Radical Right's Stealth Plan for America by Nancy MacLean and Listen, Liberal: Or Whatever Happened to the Party of the People by Thomas Frank.