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Just an opinion, but I feel like trouble was on the horizon for Target regardless of this DEI fiasco.
Of the major online general retailers, it seemed like Target held out the longest against 3rd party sellers. That was one of the biggest reasons I preferred to buy from Target. But they caved on that and somehow came out with one of the worst implementations. That decision really tarnished their brand for me.
Another factor that made me favor Target over the years is that their clothing offerings were pretty decent quality in styles I liked and affordable prices. But the last few times I've purchased clothes from Target, it's been outright junk and Target should be ashamed. Either way, it turned me off from buying clothes there, and by extension, soured me to the brand almost entirely.
By the end of 2024 I had basically given up on Target, and I can't help but think that all the issues I was having were systemic to the company. Feels like preemptively caving on diversity and equity policies was just another sign of the actual problem the company is facing (i.e. bad management and poor decision making).
they more or less gave up own thier instore brands too, and went for even cheaper made quality(just go on thier sites and see how many people complain about specific items), which doesnt last very long. target came in hot when they opened stores inner cities, when before they almost never do that due to size and location, but once the pandemic hit, they vastly scaled back on many things it was a sign when thier items are getting more expensive every year. target is trying to be sneaky by trying to get rid of thier lower priced better quality item for higher priced medium quality item.
certain products, like up and up mouthwash and TP were(the cheaper variants) were eliminated for dealworthy, while leaving the more expensive ones intact.